Eddie Huang, a chef and former Vice host lays out the horrible truth of Vice, and Vice Media’s rise and fall when it declared bankruptcy.
Intent on getting his residuals, Huang went after Shane Smith, one of the co-founders who alongside Gavin McInnes (yes that Gavin McInnes) built the company up, and then fell victim to greed and desire for more, as larger companies bought into it to reach a market, the millennials, that they were having trouble tapping into.
He lays out Vice’s history from its beginning in Montreal, Quebec, their transition from a magazine to an online platform to a media group that covered news and some half-assed investigation, and their fall.
Smith brought it all down, but it also shows that this is where McInnes first groomed his sexist, misogynistic, racist image that parlayed into his founding of the moronic (yeah I said it) and dangerous hate group, The Proud Boys.

Huang charts the company’s growth, gets to confront McInnes, but Smith avoids him throughout the documentary, even as archive footage shows how things played out the way they did. Occasionally shocking, frequently funny, and by turns appalling and frustrating Huang delivers a Vice-style investigation into the company about what could have been, and what was.
Huang chats with previous Vice employees who paint a picture of a company that was troubled from its beginning, no matter how punk it may have been when it got started. Smith seemed intent on taking credit for all the successes, directors didn’t get their due, and Vice wanted to convey a specific type of image to any country that they sent their camera crews to.
Smith doubles down on all of his mistakes, even as Huang goes after his owed earnings, declaring bankruptcy of a company that was at one time valued at over four billion dollars.
It’s entertaining, biting, fascinating, and relevant, Vice is Broke shows that a good idea can be screwed up by base greed and ineptitude. Huang presents an engaging persona, and shows, especially in one sequence, that he’s not happy with how things can be shot and portrayed in the media. He wants more from it, as we all should.
Vice is Broke screens one last time at TIFF, on Thursday.


